IBEROGAST
I had the opportunity to design websites for one of Germany's largest pharmaceutical companies, Bayer. I was involved in designing four different sites for them, with a particular focus on site navigation and client communication in this project.
The goal was straightforward: visiting the website should convey the sense that Iberogast is a completely natural medicine. My approach involved using abundant greens and photos of the herbs from which the medicine is made.
The website was designed to guide the user through the most important information, ensuring a seamless journey that highlighted the key benefits and natural ingredients of Iberogast. This structured navigation was intended to build trust and persuade users of the product's efficacy and natural origins.
